of Calypso Music

The Calypso in Trinidad and Tobago, is of African origin, and can be traced to the traditions of West Africans in terms of music, structure and function. Calypso, which has been called a poor man’s newspaper in times when literacy was not wide spread, traces its roots to African traditions of improvised songs of self-praise and scorn for others, brought here by enslaved peoples. It developed to become both a dance and cultural record of events at first in single tone style with implicit meanings and a spicy flavor.

The first wave of professional calypsonians became known as the Old Brigade, including singers such as Growling Tiger, Lord Beginner, Atilla the Hun, the Roaring Lion and Lord Pretender. By 1945 a new wave of singers rose to meet the demand for more entertaining songs. This Young Brigade included Lord Kitchener, Mighty Spoiler, Mighty Dictator and Lord Wonder, and later the Mighty Sparrow.

The Black Power marches in 1970 once again triggered a new generation of singers such as Black Stalin and Brother Valentino. A broad range of voices and musical experimentation was ushered in by Shadow, Maestro, Merchant and Explainer. In 1978 saw the Calypso Monarch competition being won by a woman for the first time. Calypso Rose signaled the entry of many more women on the Calypso stage.



of Soca Music

 Soca music originated in the Caribbean island of Trinidad and Tobago. It is widely accepted to have been created by Lord Shorty (born Garfield Blackman). He noticed that Calypso music was threatened by the more popular reggae music and dying out and attempted to create a new hybrid that was more appealing to the masses. He fused Indian music with calypso music and this resulted in a more energetic hybrid called solka, which later became known as soca. Lord Shorty introduced soca to the world in 1973 with his hit song, Indrani.

Naturally, soca music of the seventies is very different to what exists today. Today, there are two main types, namely Power Soca and Groovy Soca. What is the major difference between the two?

Power soca music is very fast, with tempos of around 160 beats per minute. The music is largely instructional in nature. Soca artists thrive on motivating audiences to respond to their dancing instructions. Power soca music is largely music to jump, wave and "wine" to. ("Wine" is derived from the word "wind" and is a type of dance that consists of hip movements). Crowd reaction is key.

Trinidadian soca artist, Superblue has been credited with starting the "jump and wave" craze. His success with this style of soca was so incredible that since then most soca songs are written with crowd response in mind.

Lord Shorty (later Ras Shorty) with Robin Ramjitsingh and Bisram Moonilal_early 1970s


Soca Movement

Today's Soca music remains hugely popular but has stemmed off into various sub-genres. These include power
soca – a faster version of around 160 beats a minute; groovy soca – slower than power soca with 115
beats a minute; raga soca – a fusion of dancehall and soca; and chutney soca – a fusion of Indian chutney music and soca. Soca in a general
sense is characterized by lively, energetic melodies and driving rhythm sections created by steel drums,
bass and rhythm guitars, horns, trumpets, trombones, keyboards and
synthesizers. The heavy percussion, drum
base sounds of soca music make it impossible not to dance to. Aside from Trinidad and
Tobago, other Caribbean islands where you are likely to hear soca include Barbados, St Vincent and the Grenadines, Virgin Islands,
Antigua and Barbuda, Grenada and St Lucia.


Soca Ambassadors Promos

Soca Ambassadors Promos, Inc. is an all-service branding and management company based in Tampa, Florida, the U.S.  Our aim of starting this business is to work in tandem with both established and upcoming promoters, music artists and event goers within a creative marketing strategy that targets a diverse community throughout North America, Europe, and the Caribbean. The organization is focused on providing events management, branding materials, and presentation workshops that give Soca enthusiasts and revelers a smooth, fresh, powerful yet nostalgic spirit.


 Soca Ambassadors Promos
P: 1-813-210-4656